Energy Lessons from Manhattan to Marrakech

At the World Economic Forum in Marrakech last week, I expected to hear the sustainability challenges of the Middle East and North Africa (the so-called “MENA” region) described in some detail - - from education to health care, from women in the workplace to replacing oil. I was not disappointed, but what I did not expect to hear in that setting was a lesson on energy economics from Manhattan.

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Green Fraud

Last week, the Federal Trade Commission (FTC) proposed guidelines to address the practice of inflating eco-friendly claims for a growing list of products, commonly known as green-washing. Experts are debating if manufacturers should consider minimum standards for sustainable content and recycling practices, among many other factors, in an effort to help consumers understand just what shade of green they get for any given purchase. It’s a worthy effort and long overdue, but the FTC should go beyond green-washing and tackle green fraud.

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Water for a Wife

In parts of the West African nation of Ghana, water has become so scarce that young women ask suitors about the distance to sources of clean water in their communities before accepting marriage proposals.  Where water is hard to find, food is also often scarce, so girls are interrogating potential husbands about their ability to farm and feed a family. Should the rest of the world be taking these kinds of practical inventories of disappearing natural resources too?
 

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What Do Cream Cheese, Screws and Solar Panels Have in Common?

OK, it’s corny, but I had to smile last week, spreading Philadelphia brand cream cheese on a bagel while visiting Philadelphia (a common occurrence for residents of the City of Brotherly Love, no doubt, but not for a guy from Santa Monica). But what really caught my eye was the label that said the product was made with renewable energy.
 

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Let the iPhone Save the Planet

About three years ago, I sat next to a man on a plane who was watching “Pirates of the Caribbean” on his iPod.  I couldn’t imagine it being much fun, although the special effects probably looked more realistic on a viewer that defied serious scrutiny than on something like an Imax screen. Ever since then, I have noticed that Apple delivers many familiar products and services in formats that are much lower in carbon content than the ones they replace - - and might even be able to deliver an app that one day saves the entire planet from the dual impacts of climate change and an energy-inefficient economy.

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